SPACERACE: A Look Back
One of the saddest things about SpaceRace was that in the process of brutally paring it down as deadlines slipped by us was how much of...
Ethics in Game Design
Collecting metrics is just collecting user data, specific to your game. This can be a tricky issue, especially in terms of user privacy...
Marketing Personas
Marketing personas are essentially made up people, designed to represent a specific demographic. They are generally based on market...
Proper Planning
Taking a game from concept to finished is not as easy as some people think. Certainly not as easy as I thought at least. It requires a...
SpaceRace: Post-mortem
What went well SpaceRace was a 12 week project with the goal of creating a mobile game from scratch. Using proper market research and...
Engaging an audience: SpaceRace
For SpaceRace, the design team came up with some audience personas. Our target audience is 25-31 year old people, of any gender. To...
